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Starting a Carpet Cleaning Business



Starting a carpet cleaning business is a great way to make money. The demand is high, and some business owners who have a crew earn into the six figures.

Cleaning carpets and rugs and rugs is a competitive business. You will have to aggressively market your service, and be ready to tell potential customers why your service is better than other carpet cleaning services.

What you need to know about this business

  • Start up cost can be as low as $850 to $1500 if you lease your equipment or as much as $15000 to $22000 if you buy equipment.
  • You can charge 16 to 21 cents plus per square foot. You can go up to 35 or 36 cent per square foot if you have to move furniture.
  • Some business owners charge a flat rate per room, which will vary with room size.

How to market this Business

  • Send direct mail to business, and follow up with phone calls
  • Purchase ads (with coupons for discounts) in co-op mailing services to homes
  • Place ads in offline and online business directories
  • Post and handout flyers in your neighborhood
  • Contact real estate agents whose clients may need carpet cleaning before selling or after buying their homes.
  • Register with a homeowner’s referral network

Target Market

  • Apartment dwellers
  • Homeowners
  • Owners of small hotels and motels
  • Businesses, institutions and organizations with buildings needing carpets cleaned

Home Business Equipment Required

  • Business phone and Cell phone with messaging service
  • Vehicle
  • Powerful vacuum cleaner
  • Rug and carpet stain remover and shampoos
  • Carpet cleaning machine (can be leased)
Tip: Establish a regular cleaning schedule with your customers in a signed contract to ensure a predicable and regular income.





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