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Starting an Elderly Care Business
Starting an elderly care business maybe the opportunity you are looking for. By the year 2030, 70 million people will be elderly. With the cost of nursing homes and private care escalating every year, the demand for high-quality, affordable in-home or day care services for the elderly is also growing. Many adults cannot take care of their elderly parents. They may have moved out of the area, or maybe both the husband and wife work and have demanding schedules.
- Elderly can services include transportation to stores and medical appointments
- Running errands and shopping
- Daily monitoring of those who live at home
- Handling security checks
- Arranging visits for nurses and other professionals
- Providing respite care workers when families go on vacation
You will provide a free consultation to evaluate and assess what services are needed. Each service is then priced accordingly. Contacts are made with referral agencies if professional care is needed, you coordinate the services and supply the needs of each your clients.
What you need to know about this business
- Start-up cost range from $6500 to $15000 for office, equipment, advertising, and publicity materials for marketing and advertising
- You will charge weekly, monthly, and per service. You may also
be paid a referral fee
be paid a referral fee by any agencies that get business through you.
- Earning potential for this business is $30,000 to $65,000 or more depending on the number of clients you have or if you hire employees.
- Primarily an in-home business except to interview referral agencies and clients.
How to market this business an elderly care business
- Contact social service and home health care agencies as well as senior centers with direct mail and then schedule appointments with them for presentations. Also, contact religious centers in your neighborhood, because they regularly visit elderly members in their residencies.
- Encourage word of month referrals from adult children
- Purchase radio and local cable television and newspaper ads
- Free classified newspapers are good avenues, because they reach most households in their circulation areas and usually have a faithful readership.
- Put together professional looking promotional materials describing your services.
- A website offering information
- Listing in online and offline directories
Target Market
- Seniors who are relatively independent, but need some at-home support
Home Business Equipment Requirements
- Computer and Printer
- Record keeping and billing software
- Business Telephone line and answering machine, service or voice mail
- Fax machine
- Copier
- Cell phone
- Insurance
- Dependable vehicle
- Office with suitable furniture if you have clients and workers come to your office to be interviewed or for consultations
Tip: Check with your insurance agent and lawyer as to what insurance or contracts you should have to protect you and your business.With states cutting all kinds of social services, there may be public and private grants to help a business offering senior services.
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