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Craft Business Ideas – Greeting Cards
Craft business ideas allow one to marry passion and business. There has been an explosion of variety in the greeting card market. Greeting cards now cover themes ranging from sentimental and poetic to humorous and sometimes almost off color; and the internet is enabling many smaller greeting card businesses to sell their line of products.
What you need to know about this business
- Start-up cost range between $8000 and $15,000
- What you can charge
- For printed packs of cards with your designs: 20 cards for $10 to $20 dollars
- You can sell other items with your design, such as:
- Mugs for $7.95
- Recipe cards for $6.50
- Canvas Tote Bags $19.95
- Sweatshirts for $29.95
- Individual printed cards (stamped embossed, hand colored) for $3.00 to $4.00
- Income potential depends on your material, your reputation as a designer, and the contracts you sign. Network with others in the industry for the going rates paid.
How to market this business
- Design your own line and market directly to shops and companies
- Attend trade shows to show your portfolio
- Sell your cards at craft and art shows, to gift stores or small unique shops (big shops already have cards)
- Design your own promotional materials to send out to greeting card companies
- You should mail out a periodic flyer with your new line of cards and products. You can then have customers buy through mail order (Get names at craft shows and art shows).
- Build a web site to display your designs
Target Market
- Craft and art show attendees
- Mall shops and gift shops
Home based business equipment required
- Art and graphic arts supplies
- Computer with graphic arts design software and a color laser printer
- Standard office setup with a design and work area
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